30-second vertical 9:16 cinematic commercial for a mobile app called “Lumara,” a safety-net membership for immigrant families.
Scene 1 (0–4s): Slow zoom on a dark blue background. A soft, warm orange torch icon glows in the center, surrounded by gentle particles. On-screen text: “Every journey has moments of fear.” Somber but hopeful piano music.
Scene 2 (4–8s): Interior, small apartment at night. A tired immigrant mother in her 30s sits at a table with unopened mail and a past-due notice. She looks worried but strong. Camera close-up on her eyes. On-screen text: “Rent. Papers. Safety.”
Scene 3 (8–11s): Cut to a young man in a construction vest sitting alone in his car on break, staring at his phone with an unread message from his landlord. The world outside is slightly out of focus. Voiceover (warm, calm): “When emergencies hit, no one should face them alone.”
Scene 4 (11–15s): The Lumara app icon animates onto the screen. Transition into a clean UI mockup of the Lumara app on a phone. Show a “24/7 Support” screen with a large CHAT NOW button and friendly avatar. The UI is navy blue with bright orange accents and a torch logo. On-screen text: “24/7 Support • In Your Language.”
Scene 5 (15–20s): Quick sequence of app screens: Resources (Citizenship, Jobs, Housing), then an Emergency Assistance form with amount and reason, then a confirmation message saying “We’re reviewing your request.” Smooth kinetic transitions between screens. Voiceover: “Real humans, real help, real resources — all in one membership.”
Scene 6 (20–26s): Montage of relief and connection: the same mother receives a text notification and smiles with tears in her eyes; the construction worker laughs on a video call with a Lumara navigator; a family walks out of a community center at sunset while checking the Lumara app. Warm golden light and inclusive casting (Latino, Middle Eastern, African, South Asian).
Scene 7 (26–30s): Back to the glowing torch over a map outline of the United States softly lit underneath. Big on-screen text: “Lumara — You’re never walking in the dark.” Subtext below: “From $5.99/month. Empowering immigrant communities.” Voiceover: “Lumara. Because you deserve a light in the dark.” End on the app icon and download badges placeholder.
Color palette: deep navy blues and rich oranges, soft bloom lighting, natural skin tones, modern UI. Overall tone: hopeful, empowering, protective.