🌟 LUMARA

Empowering Immigrant Communities Nationwide

*CEO:*Luis Muñoz
COO / Chief Get-Er-Done: Cody Rice-Velasquez

1. Executive Overview

Lumara is a community-powered membership network designed to provide immigrants with immediate support, trustworthy navigation, and a real safety net. Think AAA meets Red Cross meets community resource hub, accessed through an affordable monthly membership.

Membership Pricing

• $5.99 — Individual
• $9.99 — Couple
• $19.99 — Family of 5

Mission:
To ensure no immigrant ever faces crisis, fear, or hardship alone — socially, legally, financially, or emotionally.

Vision:
A nationwide, multilingual, community-driven support system with real-time help, crisis resources, emergency micro-grants, and trusted local partners.

2. Core Value Proposition

Lumara provides:

• 24/7 Multilingual Assistance
• Emergency Micro-Fund Access
• Immigration Support Guidance
• Job / Housing / Legal Navigation
• Crisis Response Toolkit
• Verified Local Resource Network
• In-App Document Vault (later phase)
• AI Immigration & Resource Assistant (MVP)
• Discount & Benefit Marketplace (Phase 2–3)
• Community Hubs & Local Ambassadors (Year 2+)

Lumara’s strength is trust, speed, and cultural relevance.

3. Market Opportunity

• 30M+ undocumented + mixed-status immigrants
• 20M+ permanent residents & visa holders needing navigation
• 15M+ Spanish-dominant households
• High unmet need for:
  • Emergency support
  • Immigration clarity
  • Local resources
  • Safe navigation
  • Advocacy & community support

10% adoption of the 30M population = 3M members.
At ~$5.99ARPU\to \ast$17.9M/month*.

4. Products & Services by Phase

Phase 1 (MVP – 60 Days)

• Chatbot + support line
• Emergency micro-grants
• Resource navigator
• Immigration info library
• Local help database
• Member portal
• Multilingual onboarding
• Stripe billing

Phase 2 (90–180 Days)

• Verified Lumara Pros network
• Document vault
• Crisis case navigators
• Live human agents 24/7
• City-based resource maps
• Family plans
• Partner discounts

Phase 3 (6–12 Months)

• Micro-loans
• Savings circles
• In-person ambassadors
• Advocacy programs
• Community center booths
• Employer partnerships

Phase 4 (Year 2+)

• Regional Lumara hubs
• Rapid response team
• Nationwide relief fund
• Full mobile app

5. Organizational Structure

Executive Team

• CEO — Luis Muñoz
  Vision, strategy, relationships, mission, advocacy.

• COO / CGED — Cody Rice-Velasquez
  Operations, systems, implementation, technology integration, customer experience.

• CTO
  Platform, automations, architecture, AI, Cloudflare/Supabase stack.

• CFO
  Finance, modeling, risk, fund management.

Departments

1. Member Support

   • Navigators
   • Crisis agents
   • Call/chat support

2. Tech & Development

   • Full-stack engineers
   • UI/UX
   • Developer for automation
   • DevOps

3. Outreach & Partnerships

   • Community connectors
   • Churches/mosques/temples
   • Ethnic business partners

4. Marketing

   • Content marketing
   • Social media
   • Field outreach

5. Legal & Compliance

   • Immigration advisor
   • Privacy & compliance officer

6. Finance

   • Member billing
   • Disbursement management
   • Risk

6. Staffing Plan

Year 1 (Leverage contractors heavily):

7. Tech Stack (Cloudflare-First)

Frontend:

• Vite + React
• Tailwind
• Multilingual UI

Backend:

• Cloudflare Workers
• Cloudflare KV & D1 for data
• Supabase Postgres + Vector for AI
• Stripe billing
• WhatsApp API (Twilio)
• Zoho Desk for ticketing

AI Layer:

• Resource navigator
• Immigration Q&A
• Crisis scripts
• Multilingual triage

Portal Features:

• My Membership
• Emergency Requests
• Resource Maps
• Document Vault (Phase 2)
• Saved Threads
• Referrals + Community Network

8. Funding Strategy

Stage 1 — Bootstrap ($250k–400k)

• Founders
• Soft pre-sales
• Community investments
• Local immigrant foundations

Stage 2 — Angel Investors ($1M–3M)

• Social impact VCs
• Philanthropic funds
• Advocacy org investors

Stage 3 — Lumara Relief Fund (Nonprofit Arm)

• Donations
• Government grants
• Corporate partnerships
• Emergency response funds

Stage 4 — Revenue Sustained Growth

150k+ members → Fully profitable.

9. Financial Model Summary

Revenue (Membership Only)

Key Expenses Year 1

• Staff: $1.2M–$1.8M
• Tech + cloud: $80–200k
• Emergency fund: $250–500k
• Marketing: $300k–$1M
• Legal: $50–120k
• Outreach: $150–300k

Total Yr 1 Estimate: $2.3M–$4M

10. Outreach & Marketing

Digital

• TikTok creators
• YouTube immigration channels
• Latino/Pashto/Dari community groups
• WhatsApp broadcast system
• IG reels
• Micro-influencers

Field Outreach

• Churches
• Mosques
• Temples
• Markets
• Restaurants
• Community fairs
• Construction sites
• Community radio

Partnerships

• Immigration lawyers
• Nonprofits
• Hospitals & clinics
• Local businesses
• Employers of immigrant-heavy staff

11. Legal & Compliance

• Register LLC + nonprofit arm
• Privacy compliance (HIPAA-prep level)
• Terms of service
• Micro-grant policy
• Crisis protocol
• Immigration info disclaimer
• Data storage compliance

12. Real Estate / Physical Infrastructure

Phase 1 — Virtual

• Remote staff
• No office needed
• Digital systems only

Phase 2 — Shared Space

• Host inside churches & community centers
• Pop-up desks
• Low overhead

Phase 3 — Regional Hubs

• LA, Houston, Phoenix, Miami, Chicago, NYC/NJ

Phase 4 — National Centers

• Full-scale community service centers

13. 12-Month Roadmap

Months 1–2 (Build)

• Tech build
• Branding
• Support system
• MVP services

Months 3–4 (Beta)

• Soft launch
• Partnerships
• Micro-grant rollout

Months 5–6 (Scale to 10k+)

• Family plans
• Lumara Pros
• Crisis support team

Months 7–9

• Micro-loans
• Savings circles
• Outreach expansion

Months 10–12

• 50k members
• Regional hub planning
• Corporate partners

14. Appendices

• Job descriptions
• Marketing calendar
• Crisis response playbooks
• Immigration info packets
• Legal templates
• Wireframes
• Brand guidelines

END OF DOCUMENT